Strategy & guidance
Get clear on your audience, your offer and what deserves your attention next. Turn a collection of ideas into a focused plan.
Positioning, marketing reviews and practical action plans.
Creative strategy. Digital execution. Powered by AI.
Your vision.
Full signal.
Bring your brand into focus. Then bring it to life through websites, video, social and content, with one creative partner connecting the pieces.
Strategy & guidanceBrand developmentWebsitesVideoSocial & content
01 / The complete picture
From the big idea
to the details.
For independent businesses, founders and creators who need clear direction and someone who can make it happen. Start with the part you need, or bring the whole project.
Brand development
Find what makes your business distinctive and build a consistent identity around it, from your name and message to the way you show up.
Naming, brand voice, messaging and visual direction.
Websites & digital presence
Give your business a clear, credible home online. Connect the story, the work and the next step a potential customer should take.
Business websites, landing pages and website copy.
Video & storytelling
Show the people, expertise and personality behind your business through original concepts, interviews, brand videos and purposeful edits.
Creative development, filming, editing and social cuts.
Explore production with Live Cut ↗Social, content & email
Give people a reason to pay attention and stay connected. Build useful, recognizable content around your goals and your audience.
Content plans, posts, articles, newsletters and welcome emails.
Practical AI support
Explore where AI fits your business and learn how to use it with purpose. Get help choosing an approach, directing the tools and reviewing the output.
Guided sessions, content workflows and AI-assisted creative work.
02 / Experience × possibility
The power of AI.
A creative partner
at the controls.
Interested in AI, but unsure where to start? I connect the tools to your business goals and turn the possibilities into useful, finished work.
AI expands what we can explore and produce. I bring the strategy, storytelling and quality control. I can do the work, help you learn the tools, or combine both approaches.
Let's find your next stepUnderstand the business.
Start with the real goal, your audience and what makes you worth choosing. Decide what matters most.
Bring the right tools together.
Combine research, writing, design, web and video tools around one creative direction.
Refine it. Put it to work.
Review for accuracy, voice and usefulness. Finish the details and turn the work into something your business can actually use.
03 / Selected work
Ideas, brought
into the world.
A few of the brands and creative projects I have built and run. Each brings together a clear point of view, original content and a place for the audience to connect.
Owned brand / Production services
Live Cut Productions
Multicamera filming, live editing and streaming, supported by clear service messaging and a focused business website.
Service brand · Website · Video production
Owned brand / Original entertainment
Schlepp Films
Original films, comedy and cultural storytelling. An independent creative brand with more than 18 million lifetime YouTube channel views.
Original concepts · Production · Audience building
GETSURVIVOR
READY.Practical preparedness
Owned brand / Digital publishing
Survivor Ready
A calm, approachable preparedness brand with useful guides, product content and a connected email experience.
Positioning · Website · Editorial · Email
These are Chris's own businesses and creative properties. Audience figures are historical totals for Schlepp Films.
04 / Your creative partner
A storyteller.
A strategist.
A person who makes.
I'm Chris McGuire. My background brings together journalism, business and marketing with the experience of a producer, writer, director, actor and editor.
I have built brands, created original content and taken ideas from a first conversation to a finished production. Full Signal Creative brings those skills together to help you move your business forward.
You work directly with me on the decisions and the details, with creative and AI tools supporting the work from concept to delivery.
Based in New Jersey. Working with businesses wherever the idea takes us.
Explore my creative background ↗05 / Ways to work together
Start where
you are.
A focused session, a complete project or an ongoing creative relationship. We define the scope, priorities and deliverables around your business.
Find your direction.
A strategy session or review to make sense of your ideas, identify the gaps and map a useful next step.
Talk strategyBring it to life.
A defined project that brings your brand, website, video or campaign from the initial idea through finished work.
Discuss a projectKeep it moving.
Ongoing guidance, content and creative support to keep your marketing connected as your business develops.
Explore ongoing supportLet's start a conversation
What are
you building?
Tell me about your business, what you want to achieve and where you could use a creative partner.