Strategy & guidance
Get clear on your audience, your offer and what deserves your attention next. Turn a collection of ideas into a focused plan.
Positioning, marketing reviews and practical action plans.
Your vision. Full signal.
Strategy, brand, websites & video for independent businesses.
Bring your brand into focus. Then bring it to life through websites, video, social and content, with one creative partner connecting the pieces.
Strategy & guidanceBrand developmentWebsitesVideoSocial & content
Full Signal in 54 seconds
See the pieces come together.
From the first idea to a brand, a website and content that works together.
Strategy. Brand. Websites. Video. Content.Open on Vimeo
01 / The complete picture
From the big idea
to the details.
For independent businesses, founders and creators who need clear direction and someone who can make it happen. Start with the part you need, or bring the whole project.
Brand development
Find what makes your business distinctive and build a consistent identity around it, from your name and message to the way you show up.
Naming, brand voice, messaging and visual direction.
Websites & digital presence
Give your business a clear, credible home online. Connect the story, the work and the next step a potential customer should take.
Business websites, landing pages and website copy.
Video & storytelling
Show the people, expertise and personality behind your business through original concepts, interviews, brand videos and purposeful edits.
Creative development, filming, editing and social cuts.
Explore production with Live CutFor properties, venues and businesses, bring an aerial perspective into your brand content.
Drone photos & video: Live Cut AerialSocial, content & email
Give people a reason to pay attention and stay connected. Build useful, recognizable content around your goals and your audience.
Content plans, posts, articles, newsletters and welcome emails.
Practical AI support
Explore where AI fits your business and learn how to use it with purpose. Get help choosing an approach, directing the tools and reviewing the output.
Guided sessions, content workflows and AI-assisted creative work.
02 / Experience × possibility
The power of AI.
A creative partner
at the controls.
Interested in AI, but unsure where to start? I connect the tools to your business goals and turn the possibilities into useful, finished work.
AI expands what we can explore and produce. I bring the strategy, storytelling and quality control. I can do the work, help you learn the tools, or combine both approaches.
Let's find your next stepUnderstand the business.
Start with the real goal, your audience and what makes you worth choosing. Decide what matters most.
Bring the right tools together.
Combine research, writing, design, web and video tools around one creative direction.
Refine it. Put it to work.
Review for accuracy, voice and usefulness. Finish the details and turn the work into something your business can actually use.
03 / Selected work
Ideas, brought
into the world.
Production experience for other organizations, alongside my own service brands and creative properties. Each shows a different way to connect the idea, the work and its audience.
Explore the live websites and the work behind each one.
Production experience
Real people.
Real productions.
Chris brings hands-on interview and live-event experience to Full Signal, through his production business, Live Cut Productions.
- FINTECH.TV
- On-location business interviews and conference coverage, from New York to events across the country and overseas.
- AICA
- New York investment-industry events: multicamera panels, speaker coverage and in-person interviews.
Owned brand / Production services
Live Cut Productions
Multicamera filming, live editing and streaming, supported by clear service messaging and a focused business website.
Service brand · Website · Video production
Owned brand / Actor services
The Reel Deal
Actor reel editing, scene filming, portfolio websites and photo sessions, brought together in a focused service brand.
Branding · Website · Actor services
Owned brand / Seasonal video service
Christmas From Above
A seasonal keepsake-film service for homes, events and businesses, with clear packages, a focused website and local marketing.
Branding · Website · Video · Local marketing
Owned brand / Original entertainment
Schlepp Films
Original films, comedy and cultural storytelling. An independent creative brand with more than 17 million recorded YouTube views across selected films.
Original concepts · Production · Audience building
Guide & checklist72-hour starting checklistOwned brand / Content & audience building
Survivor Ready
A content and audience-building brand: practical preparedness guides, product content and a connected email experience.
Positioning · Website · Editorial · Email
Owned brand / Content & seasonal audience building
Spooky Stuff!
A seasonal content and audience-building brand, connecting decorating ideas, shopping guides and playful videos through a website and social channels.
Brand voice · Content · Social · Affiliate marketing
Schlepp Films’ audience figure reflects recorded views across selected retained films.
04 / Your creative partner
Big ideas.
The range to
bring them to life.
I'm Chris McGuire. My background brings together journalism, business and marketing with the experience of a producer, writer, director, actor and editor.
I connect ideas across storytelling, production and marketing, then shape them into a clear creative direction. That range helps me see how your brand, website, video and content can work together.
From an original campaign concept to a finished website or film, you work directly with me on the decisions and the details. I lead the strategy and creative direction, with AI tools supporting exploration and production.
Based in Monmouth County, New Jersey. Working with businesses across the Jersey Shore and wherever the idea takes us.
Meet Chris & explore his work05 / Ways to work together
Start where
you are.
A focused session, a complete project or an ongoing creative relationship. We agree on the scope, deliverables and price before the work begins.
Find your direction.
A strategy session or review to make sense of your ideas, identify the gaps and map a useful next step.
Talk strategyBring it to life.
A defined project that brings your brand, website, video or campaign from the initial idea through finished work.
Discuss a projectKeep it moving.
Ongoing guidance, content and creative support to keep your marketing connected as your business develops.
Explore ongoing supportLet's start a conversation
What are
you building?
Tell me about your business, what you want to achieve and where you could use a creative partner.